Lead capture is essential for exhibitors at events, as it’s the main driver for growth and revenue. It also helps build visibility and credibility by getting the attention, trust, and interest of event participants. Touchpoints are small NFC devices which enable the transfer of information between exhibitors and visitors, created to make the lead capture process as smooth and efficient as it can possibly be for all of them.
One of the golden rules when creating a lead capture system that delivers results is to make the process as simple as possible. With pre-assigned touchpoints, all exhibitors have to do is place them on their stand and wait for visitors to start tapping. It doesn’t get easier than that!
While all participants are certainly aware of the importance of networking at events, sometimes resources, time or even social skills may not be enough to ensure no opportunity is missed. Touchpoints are a chance for everyone to build connections that may otherwise never happen.
Visit is part of the wider GES team, helping the GES group on its mission to deliver extraordinary event experiences through simple, user-friendly services and best-in-class execution.
Visit is part of the wider GES team, helping the GES group on its mission to deliver extraordinary event experiences through simple, user-friendly services and best-in-class execution.