EasyFairs focused on using event technology to bridge the gap between event engagement and the digital expectations of exhibitors and attendees.
Our approach: an event registration software and NFC Touchpoints technology integration.
Touchpoints are devices that visitors can tap using their smart (RFID) badges to collect valuable content, and engage in a meaningful way.
This combination was designed to improve the attendee journey, enhance exhibitor visibility, and deliver a succesful event by facilitating helpful connections.
Our technology played an important role in the event’s success, meeting user needs through:
Exhibitors and their products were automatically created in Visit, through an API integration between Visit and EasyFairs’ systems. Touchpoints were then assigned and labeled at Visit’s offices and then sent directly to the event.
On-site they were distributed to exhibitors. Exhibitors had a hassle free experience, having more time to focus on visitors.
Successfully implemented across 300+ events, our technology demonstrated its reliability and scalability, ensuring consistent and flawless execution regardless of event size.
EasyFairs’ meticulous maintenance of procedures and strategic staffing ensured that every technological aspect was managed to perfection, contributing to the smooth and efficient experience for all involved.
The deployment of Touchpoints, integrated with our SaaS registration system, marked a significant innovation in event technology.
This combination improved the registration process, facilitated dynamic access control, and provided a new level of engagement between attendees and exhibitors. Unique in its ability to cater to the specific needs of various event industries, our technology set a new benchmark for event experiences.
We’re adding new engagement modules, including AI matchmaking, meetings, and smart messaging. These innovations aim to complete the attendee journey, creating more immersive, valuable, and memorable event experiences.
We are also currently working on the next generation Touchpoints. Among other improvements, they will have an improved design, a bigger battery (which implies longer operation times), and they will include a small display. All these are aimed at more efficient preparation and deployment procedures, while improving the onsite experience for event participants.
What sets our solutions apart in the competitive landscape is not just the innovative technology of the Touchpoints system but also our approach to integrating and automating the event experience.
Our system ensures that exhibitors are equipped with the necessary tools for success by default, eliminating the need for extensive preparation and enabling them to concentrate on engaging with attendees.
This level of automation and integration, combined with the proven track record of success across numerous events, establishes our solution as the industry benchmark.
