Analytics

Make informed decisions, optimize event performance, and enhance event experiences using event intelligence and real-time data.

Real-Time Updates

Monitor success as it happens.

Track Attendance

Plan resource allocation.

Compare Events

Measure performance.

Data-Driven Personalization

Deliver more engaging events.

Gain Actionable Insights for Event Success

Understand your audience

Gain at-a-glance access to pre-event registration numbers, identify which marketing activities are most successful, which exhibitors truly engaging and which visitor sector most represented. Get real-time data on the calibre of visitor, audience split and expected visitor numbers to tweak your pre-show campaigns accordingly or sell those last few stands.

Rich behavioural insight

Know what is happening as your event unfolds. Drill into visitor journeys, bolster seminar attendance, redirect traffic, identify busy areas, bottlenecks and sections of the show that need a boost of traffic. Affect traffic flow to ensure exhibitor success and visitor satisfaction.

Real-time, data-fueled re-book

Know which of your exhibitors are most engaging and just how successful they are. See their lead numbers, know who they are engaging with, monetize their experience at your show for future sales. Use this insight to re-book and upgrade them for next year.

Work your data

Harness the behavioral data offered by Visit Intelligence to shape your portfolio;  re-work floor plans, scale exhibiting packages, plan program seminars,  devise features, propose investment, target exhibitors with the data gathered at last year’s event and fuel your marketing campaign with real, indisputable stats and facts.

Reach out to our experts to find the best solutions for your event

Optimize resource allocation

Make informed decisions and adjust marketing strategies on-the-fly to ensure event success with real-time event metrics, including:

Increase your ROI

Analyze lead statistics, compare event and exhibitor performance to gain deeper insight, thus ensuring more informed and strategic planning of future events.

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GES To Be Acquired by Truelink Capital

GES, a leading provider in the global exhibition and event industry, announced today that its parent company, Viad Corp, and Truelink Capital, a Los Angeles based private equity firm, have entered into a definitive agreement whereby Truelink will acquire the GES business.