Lead Retrieval for Events

Event lead retrieval for exhibitions and trade shows

Give exhibitors a simple way to capture and manage leads with Visit Connect. Exhibitors get an easy way to scan, qualify, enrich and follow up on leads. You get a consistent view of lead activity across the show, with data to support exhibitor reporting and rebooking.

Key features of our lead retrieval software,
Visit Connect

Lead capture

From badge scan to qualified record in one simple flow.

Lead qualification

Exhibitors can set up their custom questions for lead qualification.

Exhibitor ROI

Extract the right event analytics and ROI evidence for your rebooking conversations.

Interest signals

Measure which products held the most interest.

Exhibitor app scanning example for a visitor badge

Give exhibitors the data they need to demonstrate ROI

Qualified records with context attached

Exhibitors can add notes and interest information to each lead, giving their teams an enriched record to work from after the event.

Verified data, captured in one action

Our app draws on the visitor information already created during event registration, so a scan returns verified data. Exhibitors can then add notes, photos, voice memos and assign lead owners as needed.

Tracked invitation links for every exhibitor

Each exhibitor has a branded registration page they can use to invite contacts to the event. You can see which visitors registered through those links and understand how many people each exhibitor helped bring to the show.

See how lead retrieval works at your scale

Our team can talk you through the options we provide and help you decide what makes sense for your events and exhibitors.

Give exhibitors control with a dedicated app

Visit Connect gives exhibitors their own lead retrieval app, so they can decide what information they want to capture and how they want to qualify a lead.

They can also add notes, photos and voice memos to records, giving their sales teams the information they need when following up.

Learn more about Visit Connect, our exhibitor app.

Visit Connect lead retrieval app showing captured leads on a smartphone
Visitor tapping a smart badge on an NFC Touchpoint device at an exhibitor stand

Maximise engagement with Touchpoints

Not every visitor will stop for a conversation. Touchpoints give exhibitors a way to capture interest from people moving around the stand.
 
These NFC devices can be placed at the stand and linked to whatever the exhibitor wants to share: a company profile, a product page, presentations, brochures, videos.
 
A visitor taps their smart badge to access the content, while the exhibitor receives a lead and a record of what interested them.

Extend their brand with Scanpoints

Scanpoints are QR codes that also help exhibitors share content and collect leads. They can be displayed as part of the exhibitor’s own stand branding.

Visitors scan with their phone, access the selected content and are added to the same lead record used for other forms of lead capture.

Visitor scanning a Scanpoint QR code with their phone at an exhibition stand
Badge scanning, Touchpoints and Scanpoints feeding one lead list, with offline capture syncing when the connection returns

Three sources, one leads platform

Badge scans, Touchpoints or Scanpoints all feed into the same leads platform, so exhibitors end up with one unified list of leads.

Badge scanning also works without a live connection once the app has been launched. If the venue connection drops, captured data can sync when the device is back online.

Touchpoints and Scanpoints capture interest from visitors who just browse and move on, giving exhibitors an extra source of leads from the show floor.

See how lead retrieval works at your scale

Our team can talk you through the options we provide and help you decide what makes sense for your events and exhibitors.

the difference between

Lead Capture and Lead Retrieval

The industry uses the two terms interchangeably, but there's a distinction that changes what you're actually buying.

Lead Capture

Lead capture is the act of collecting a visitor's details. That might be through a badge scan, a form or another method of recording their information.

It gives an exhibitor a lead, but there may be little information beyond the visitor's basic details.

Lead capture versus lead retrievalVS.

Lead Retrieval

Lead retrieval covers what happens around that capture. It can include verified registration data, qualification questions, notes, ownership, exports and integrations.

The aim is to give exhibitors a rich record to work with after the event, rather than a simple list of names.

Frequently Asked

Questions you'll probably have

Event lead retrieval is the system that allows exhibitors to collect and manage visitor leads during an event. With Visit Connect, exhibitors can scan visitors, qualify leads, add information and use the resulting records for follow-up.

No. Visit Connect runs on exhibitors' own smartphones, so there is no hardware to rent, collect or return. Touchpoints are supplied by Visit where an exhibitor wants to use NFC at their stand.

Immediately. Records appear as they are captured, and the data syncs continuously when a connection is available.

Yes. Leads can be exported as a spreadsheet, and integrations are available for connected systems.

The organiser controls which registration fields are available to exhibitors, within the consent each visitor gave during registration.

Yes. Exhibitors taking part in multiple events in your portfolio can use the same environment, making it easier to manage their lead data and compare performance across the event series.

Ready when you are

Give your exhibitors a straightforward way to capture and manage leads, while giving your team a clearer picture of what is happening across the show floor.