CASE STUDY
Arab Health 2023:
Two Platforms, One Experience
How Visit and Swapcard delivered a seamless event for 63,000+ visitors across physical and virtual worlds, for the third year running.
63.600
Visitors
3.360
Exhibitors
183
Countries
3 Years
Of Partnership
135.880
Proffesional Visits
19.629
unique leads captured
$1.82B USD
Business Value
Arab Health is one of the largest healthcare exhibitions and conferences in the world, drawing procurement decision-makers, clinicians, technology vendors, and policymakers from across the region and beyond.
The 2023 edition welcomed 63,599 visitors, 3,358 exhibitors, and 3,450 delegates from 183 countries, across 44 country pavilions and 76 exhibiting countries, and over 320 speakers on stage.
Visit supported the show for the third consecutive year, providing registration, digital badging, access control, and lead capture services, fully integrated with Swapcard’s event application and virtual event infrastructure.
Arab Health faced the task of managing a high-volume, multi-dimensional event that demanded tight operational coordination across registration, access control, lead retrieval, and a unified digital experience.
Registration and access at scale.
The event required a registration process that could absorb volume without friction, and an access control model that could verify credentials quickly and reliably across entry points.
Unified experience across two platforms.
Arab Health used both Visit (for registration, badging, and lead capture) and Swapcard (for the event app and virtual event). The challenge was not whether to use both, but how to make them feel like one, to attendees, exhibitors, and the organiser.
An effective embedded lead capture tool.
Exhibitors needed to capture leads without switching between apps or platforms. The tool had to live inside the Swapcard experience, be intuitive enough to use mid-conversation on a stand, and deliver actionable data after the event closed.
Visit approached the integration as it does every long-standing partnership: not as a deployment, but as embedded operational support across the full event lifecycle. The third year of working together meant the setup was faster, the edge cases were already mapped, and the priorities were already aligned.
How we did it
Online Registration and Digital Badging Through Visit
Online registration and digital badge issuance ran through the Visit platform, reducing queue times and removing paper from the check-in process. Access control was managed by Visit, ensuring only registered attendees entered the event. Attendees received digital badges that could be scanned directly by exhibitors, a frictionless connection between visitor identity and exhibitor lead capture.
A Unified App Experience, Powered by Two Platforms
The official Arab Health app, built on Swapcard, integrated Visit’s digital badge and the Visit Connect lead capture app directly into the attendee-facing interface. There was no secondary tool to download, no separate login to manage. In-person and virtual attendees both operated within a single environment. This was designed so that exhibitors and attendees never had to think about which platform was doing what.
Visit Connect Embedded for Lead Retrieval
Visit Connect ran inside the Swapcard app, giving exhibitors access to lead management and attendee engagement from a single interface. During the event, exhibitors accessed the Lead Retrieval button 22,867 times, accounting for 23% of all platform visits, ranking second only to the My Digital Badge feature. That figure reflects how actively exhibitors used the tool to run their commercial activity on the stand.
The outcome
The unified experience (one app, one badge, one lead capture workflow) meant that exhibitors spent less time managing tools and more time having conversations. Attendees moved through registration and access without friction. The organiser had a single, coherent operational picture across both platforms.
