Background
Arab Health, one of the largest healthcare exhibitions and conferences globally, sought to enhance the attendee experience and improve exhibitor ROI by seamlessly integrating Visit technology and Swapcard for the third consecutive year. With thousands of visitors and exhibitors participating from around the world, Arab Health required a streamlined registration process, secure access control, effective lead retrieval solutions, and an event application that could support both physical and virtual event experiences.
This article explores the successful integration of Visit and Swapcard technologies at Arab Health 2023.
Challenge
Arab Health faced challenges in efficiently managing attendee registration, ensuring secure access control, providing exhibitors with effective lead retrieval solutions, and offering a unified event application that could support both in-person and virtual experiences. The event organisers needed an innovative, comprehensive technology solution that could seamlessly integrate two leading platforms – Visit for registration, badge, and lead capture, and Swapcard for the event application and virtual event.
Implementation
Arab Health 2023 employed a seamless integration of Visit and Swapcard technologies to tackle these challenges, focusing on providing a unified experience for their users:
Registration, Access Control, and Digital Badges
Online registration and digital badge issuance were enabled through the Visit platform, reducing wait times and streamlining the registration process.
Access control was managed by Visit, ensuring that only registered attendees gained entry to the event.
Digital badges were provided to attendees, which could be scanned by exhibitors using the Visit Connect exhibitor app, embedded within the Swapcard app.
Unified Experience for Badges and Lead Capture
The official Arab Health app, powered by Swapcard, integrated Visit’s digital badge and Visit Connect lead capture app, providing a seamless event experience for attendees and exhibitors, both in-person and virtually.Visit Connect Exhibitor App
The Visit Connect exhibitor app, integrated into the Swapcard app, offered exhibitors an efficient tool for lead management and attendee engagement. During the event, exhibitors accessed the Lead Retrieval button 22,867 times, accounting for 23% of all visits within the platform (and ranking second behind the My Digital Badge feature).
Outcomes
The seamless integration contributed significantly to Arab Health 2023’s success, marked by
135,880 professional visits
63,599 visitors
3,358 exhibitors
3,450 delegates
320 speakers, representation from 183 countries
44 country pavilions
76 exhibiting countries
$1.81 billion USD in generated business value
19,629 unique leads
Conclusion
The successful integration of the 2 technology companies at Arab Health 2023 demonstrates the potential of innovative solutions to enhance the attendee experience and increase exhibitor ROI. By streamlining registration processes, offering digital badges, providing an effective lead capture tool through the Visit Connect exhibitor app, and delivering a unified event application that supports both in-person and virtual experiences, Arab Health created a seamless and engaging environment for all participants.
As events continue to evolve, embracing technology-driven solutions and seamless integrations, like the one between Visit and Swapcard, can lead to greater operational efficiency, increased engagement, and stronger business growth. The success of the integrated technologies at Arab Health 2023 serves as a benchmark for future events and showcases the transformative potential of technology within the event industry.
