Contact us

Table of Content

Bridging Digital Expectations

Packaging Première & PCD Milan is an annual showcase of for industry professionals to connect and explore the future of packaging design and technology.
In a constantly evolving industry, including shifts towards digitalisation and increased demand for sustainable solutions, EasyFairs’ approach focused on harnessing technology to bridge the gap between event engagement and the evolving digital expectations of exhibitors and attendees.
 
Recognising the gap, we integrated our robust registration system with the innovative Visit Touchpoints technology – Touchpoints are small NFC devices that visitors can interact with using their smart (RFID) badges to access exhibitor-provided digital content. They serve as a tool for exhibitors to share product information, collect visitor data, and engage attendees effectively. 
 
Attendees register for the event anytime, anywhere, on any device, online and onsite. Equipped with smart badges, they can effortlessly interact with exhibitors, collect valuable content, and engage in a meaningful way throughout the event, just by tapping their badge on Touchpoints.
 
This combination was designed to streamline the attendee journey, enhance exhibitor visibility, and drive the success of events by facilitating meaningful connections.

Meet the Author

  •   Head of Product Management

    Cristina oversees the development and strategy of Visit's event management software used by organizers worldwide. With over 15 years in the industry, Cristina has been at the forefront of digital and sustainable event solutions. She's known for her ability to turn complex technical challenges into practical solutions that actually work.

    View all posts

Sharing is caring...

Facebook
Twitter
Pinterest
LinkedIn